How to Give a Great Talk – 13 tips from Prof Julie Bernhardt
Friday afternoon
seminars at the Florey are hotly anticipated. Researchers emerge from far and wide: taking a
break from sifting through data in a corner office, finishing up with a patient
they are recruiting on the ward, or cleaning up their laboratory bench before
the weekend. The seminars are from local and international researchers and cover
a range of topics relating to stroke research.
But last week, the
topic of the talk was talking itself. Professor Julie Bernhardt, head of Stroke
at the Florey, drew on her wealth of experience to present some key points on ‘How
to Give a Great Talk.’ For students and postdocs alike, at any career stage, presentations
and public speaking are an essential part of advancing research.
Here’s the recap.
Professor Julie Bernhardt AM |
1.
Know
your audience
Everyone in the room
should be able to learn something from your talk – whether they know nothing
about the subject, or they are a leading expert. You can go into some depth for
the experts but avoid jargon and acronyms at all costs. If you must use an
acronym, make sure you explain it first.
2.
Respect
your audience – keep to time!
Even the most well-organised event can go wrong: speakers go overtime, technology fails, attendees
show up late. Make life easier for the organisers (and increase your chances of
being invited back) with the following tips:
· Clarify whether the time you have been given
includes set-up, questions, etc. so you know exactly how long you have.
· Plan a speech to be slightly shorter than your
allocated time, especially if you’re the last speaker.
· Have a plan B for if your allocated time is
shortened: insert a logical ‘end’ slide about five slides earlier than the
actual end. This is much better than rushing through the last part of your
presentation.
· If you use videos, triple-check that they work and
have a backup plan for if they don’t. Allocate extra time for if your
video goes wrong.
3.
Tell
a story
To intrigue your
readers, pose a question or introduce the problem you want to solve. Build
tension before concluding with a satisfying ending that answers your research
question or hypothesis.
4.
KISS
– keep it short and simple
Keep your slides
simple and easy to read with the following tips:
· Use a relevant picture wherever possible
· No more than two lines of text per dot point
· You can use builds sparingly to guide the
audience
· Don’t use fancy animations – it’s distracting
· If the venue is flat, make your slides ‘top heavy’
with less text on the bottom so that people at the back of the venue can see.
If you can, make your
slides beautiful! Take note when you see a particularly elegant or effective
slide – what layout did the presenter use?
5.
Use
the power of your voice
No matter the topic, a
monotone voice can have a soporific effect on your audience. Here’s how to
avoid putting your listeners to sleep:
· Practice modulating your voice, so it is
interesting to listen to.
· Vary the rate of your speech – a pause before a
topic or slide change can be an important cue.
· Learn to use the microphone. Stay close to the
microphone - don’t inadvertently fluctuate the volume by turning your head away
to look at your slides.
·
Don’t read
from notes – not only does it lead to the dreaded monotone, but the flipping of
pages can be a distraction. Notes
should act as memory cues and nothing more. A useful structure is to list the
slide number alongside the first line with bolded words.
· Stand away from
the podium so you don’t disappear behind it, especially if you are female or
short!
6.
Make
eye contact (or at least pretend to)
Scan every part of the
room so that no area is neglected, particularly the front row. If you don’t
want to make direct eye contact, you can look at eyebrows or hairlines and give
the same impression.
7.
Get
good feedback, give good feedback
Practice your
presentation in front of others. To make sure you receive constructive
feedback, give your listeners specific tasks. For example, ask them to tell you
three things that were terrific, and three distractions.
8.
Understand
your verbal and visual crutches
Whether it’s ‘actually’,
‘umm’, foot jiggling, or repetitive hand waving, we all have movements that act
as crutches. Identify them by asking others for feedback or filming yourself.
Then work hard at eliminating these.
9.
Getting
over nerves
Practice, practice,
and more practice. You’ll be most nervous at the start of your talk, so spend
even more time practising the first couple of minutes. Visit the venue early: check
the podium, how to bring up and advance your slides, and how to use the
microphone.
Remember, nerves are
GOOD and help us to perform. If you’re not at least a little bit nervous, ask
yourself how you can push yourself to improve. For example, next time can you abandon
notes entirely?
10.
Handling
questions
This is often the most
daunting aspect of the presentation – no one wants to look stupid! Here’s how
to deal with some possible scenarios:
·
You don’t
understand the question. Don’t
try to answer a question you don’t understand – always ask for clarification.
·
You don’t
remember the answer. It’s okay
to say you don’t remember – just say ‘’I’d need to check that, but I’m happy to
get back to you.”
·
It’s a difficult
question. It’s okay to admit
that you need some time to think – offer to discuss it further in the break.
·
The aggressive
questioner. These people tend
to like the sound of their own voices. If you can answer the question, do so and
move on. Disengage by looking to another microphone or back to whoever is picking
out speakers. If it’s about a design ‘flaw’, you can say “We considered adding
XX or Y, but balancing all the requirements of the trial we decided to…”
11.
International
speaking
Speaking at an international
event, particularly if your language is not the preferred language of the area,
requires some additional considerations that may not be as crucial in your
hometown.
· Do your homework – reference local studies,
investigators, or material where it is relevant. It’s a bad look to talk only
about your own country and show no consideration of where you are speaking.
· Saying a few words in the local language, even
just hello and thank you, are generally appreciated.
· Speak more slowly if this is not your audience’s
preferred language. Ensure you pause after important points to allow listeners
to process.
· If possible, use visuals rather than text to
communicate your point.
· Check that any jokes or local references are appropriate
before you use them.
12.
Props
and handouts
Props can help you
stand out. You don’t need to use them throughout the whole talk – even briefly
using one to make a key point is useful. For longer talks, consider handouts.
13.
Closing
out your talk
Make it clear that you
have finished your talk by saying ‘thank you’ or something similar.
Thank you.
For more content with Prof Julie Bernhardt - on stroke rehabilitation, mentoring, women in science, and more, check out our podcast.
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